Last month, Ford made a call out to its fans to help film its new Focus ST commercial on the streets of Key West, Florida.
That ad has now been revealed, showing off multiple camera angles and what appears to be an impressive crowd of people that showed up for the event. To help introduce the 252-hp Ford Focus ST, the American automaker employed the assistance of drivers Tanner Foust and Greg Tracy to drive head-to-head through narrow roadways while fans lined the path filming and submitted their footage.
The completed ad is rather impressive even though it’s just filled up with segmented clips – as expected. The spot truly shows how far technology has come, when your average person can take out his or her smartphone and help film a commercial.
Watch the commercial below.